At a time when finding a job, let alone a secure one, may seem like an elusive goal, a growing number of college students are turning to entrepreneurship to try to create their own. Hundreds of educators gathered at Rice University here over the weekend to discuss how best to train them, and how to sustain their entrepreneurship centers through tough economic times.

The three-day conference, sponsored by the Global Consortium of Entrepreneurship Centers, was held at Rice’s Jesse H. Jones Graduate School of Business. It drew representatives from 240 entrepreneurship programs across 42 states and 15 foreign countries. Attendance, up 50 percent over last year, was the highest in the alliance’s 13-year history.

“Interest is just exploding,” says Brad Burke, managing director of the Rice Alliance for Technology and Entrepreneurship, which cosponsored the conference.

Becoming an entrepreneur used to be considered a risky career move, but with so many big companies freezing hiring and trimming benefits, some students are finding that the relative risks of starting a company aren’t so daunting.

“They’ve seen their parents get laid off, and no one is promising them a job now,” says Michael W. Hennessy, president of the Coleman Foundation, which provides grants to entrepreneurship programs.

Even if they could spend their entire careers climbing the rungs at a single company, many prefer a less predictable trajectory anyway, he says. “These are members of the MTV generation who like projects as long as they hold their interest, and then they move on to something else.”

Full text of this article is available at http://chronicle.com/article/Entrepreneurship-Is-On-the-/48869/